Between June and early September, the UAE Ministry of Higher Education and Scientific Research (MoHESR) monitored over 2,500 digital advertisements from 118 educational and training institutions across the nation.
While emphasizing that most promotional materials adhered to the standards, the Ministry reported that 20 non-compliant ads were blocked.
Furthermore, 67 inspection visits were conducted at higher education institutions from early 2025 to early September, ensuring alignment with regulatory frameworks as part of a comprehensive review.
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The Ministry’s monitoring initiatives are part of its ongoing commitment to uphold the quality of higher, vocational, and applied education programs, safeguarding students from improper promotional practices.
Authorities advised students and parents to verify that educational institutions are licensed and their academic programs accredited by the Commission for Academic Accreditation (CAA) before enrollment. Verification is available on the Ministry’s website or by contacting the Customer Happiness Centre at 800511.
Commenting on the review, Taif Mohamed Alamiri, Acting Assistant Under-Secretary for the Higher Education Regulation and Governance Sector, stated: “We ensure proactive and continuous monitoring using digital tools, feedback from students, parents, and stakeholders, along with field visits to educational institutions.”
