On Monday, California enacted a law banning loud TV commercials, requiring advertisers to lower the volume.
For years, viewers in the United States have been frustrated by ads that blast much louder than the shows they’re watching.
One moment they’re immersed in a serene nature documentary, and the next, they’re frantically reaching for the remote to mute a man loudly promoting a flatulence remedy.
Now, in America’s most populous state, commercials must match the volume of the programming they accompany.
“We’ve heard Californians loud and clear, and they don’t want commercials at a higher volume than the programs they’re enjoying,” said Governor Gavin Newsom upon signing the bill.
The new law updates outdated regulations that only applied to broadcast and cable, now including streaming services.
