Technology

20.10.2025

AI in Media: Balancing Innovation and Risk

Denis Lukyanov, the chief social media editor at ‘Sputnik,’ provided participants with an explanation of the main tools that help identify images generated by artificial intelligence, as well as the signs to look out for when visually analyzing content. Mohammed bin Abdul Rahman Al-Yami, the Director General of the Union of News Agencies of the Organization of Islamic Cooperation, mentioned in his opening speech that ‘AI tools can offer significant benefits, such as creativity in design, but the risks of using them in media are considerable, as they contribute to news falsification.’ Lukyanov, on his part, emphasized the importance of developing deepfake detection skills, stating, ‘Given the variety of threats, acquiring these skills has become crucial for journalists. With the continuous development of AI, we must enhance our recognition methods to maintain our professional reputation.’